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Cumin Rice

Daawat Basmati

🧠 About the Brand

Daawat is a leading premium basmati rice brand in India, known for its quality, tradition, and cultural relevance. The brand frequently explores ways to connect with Indian food lovers through occasion-based marketing and regional storytelling.

🎯 What the Brand Was Looking For

Daawat aimed to position itself as India’s top premium rice brand amidst rising competition. The brand wanted to reinforce its reputation for high quality, emotional connection, and cultural significance through storytelling and content-led engagement.

🎯 Objective

  • Build cultural relevance and brand resonance with Indian households

  • Promote Daawat as a premium, high-quality rice brand through lifestyle-driven content

  • Tap into food traditions to make Daawat synonymous with celebrations and emotional moments through a unique food celebration

  • Increase emotional affinity with the product (Biryani = Celebration)

  • Promote Daawat as the preferred brand for biryani lovers across the country

🧠 Strategy

  • Conduct premium food shoots with top-tier culinary photographers to highlight product quality

  • Collaborate with Chef Sanjeev Kapoor on a branded video series cooking rice-based recipes

  • Keep audience engagement high with online contests and interactive formats

  • Launch heartwarming topical campaigns for Mother’s Day, Father’s Day, and other cultural moments

  • Conceptualize and launch India’s first-ever Biryani Day to emotionally tie Daawat to one of India’s most loved dishes as a national digital celebration

  • Create bold, appetite-driven visuals and influencer-led promotions

  • Activate ATL + Digital presence through billboard integration and real-time social storytelling

  • Use regional food content and influencer tie-ins to build hyper-local emotional connection

🛠️ Execution​​

  • Managed campaign production, content rollout, and media coordination

  • Collaborated with external vendors and design teams to develop billboards and digital assets

  • Coordinated influencer shoots for user-generated style video content

  • Supervised legal and creative approvals for high-impact creatives

  • Ensured strong platform-specific presence (Instagram, Twitter, YouTube)

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