Daawat
Daawat aimed to position itself as India’s top premium rice brand amidst rising competition. The brand wanted to reinforce its reputation for high quality, emotional connection, and cultural significance through storytelling and content-led engagement.
Execution:
End-to-end campaign management through project management, vendor coordination, influencer management, compliance oversight, content strategy, multi-platform distribution, and e-commerce strategy.
Strategy
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Premium Food Photography: High-end culinary shoots showcasing product quality and aspiration
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Celebrity Chef Partnership: Collaborated with Chef Sanjeev Kapoor on branded video series featuring rice-based recipes
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Cultural Moments: Launched heartwarming campaigns for Mother's Day, Father's Day, and other emotional touchpoints
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Biryani Day: Conceptualized and launched India's first-ever Biryani Day—tying Daawat to one of India's most beloved dishes as a national digital celebration
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Regional Activation: Hyper-local food content and influencer partnerships to build regional emotional connections
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360° Presence: Integrated ATL billboards with digital storytelling for maximum impact
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Interactive Engagement: Online contests and interactive formats to keep audiences involved
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Launched festive campaigns to tap into cultural moments and drive organic interaction
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Launch festive campaigns including topical content around Diwali and Christmas
We didn’t just showcase the product — we gave people foodgasm.
Our visuals weren’t just about rice; they were about emotion. Every plate told a story — that when you plate it right, Daawat Basmati doesn’t just look delicious, it feels delicious.
