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Gaming Event

WD_Black 

🧠 About the Brand

WD_BLACK is Western Digital’s gaming-focused product line designed to deliver high-performance storage solutions for PC and console gamers. Known for its speed, reliability, and sleek branding, WD_BLACK caters to both casual gamers and professional esports audiences.

🎯 What the Brand Was Looking For

WD_BLACK was aiming to deepen its connection with India’s rapidly growing esports and gaming community. The brand wanted to not only boost visibility and reach but to position itself as a cultural leader in gaming with engaging, immersive experiences.

🧠 Strategy

  • Educate and entertain gamers through social media-first storytelling

  • Ran themed content around games, hardware, and gaming setups

  • Developed campaigns like "Build Your Super Gaming PC" to blend product education with aspirational content

  • Launched festive campaigns to tap into cultural moments and drive organic interaction

  • Partnered with Sky Sports to host the WD_BLACK Cup Esports Tournament to host the WD_BLACK Cup Esports Tournament

  • Design a 360° brand experience: livestreaming, social-first games, influencer tie-ins

  • Launch festive campaigns including topical content around Diwali and Christmas

  • Amplify through gaming creators, tournament streams, and branded mini-games

🛠️ Execution​

  • Managed end-to-end campaign planning and rollout between internal teams, Sky Sports, and creative agencies

  • Led client communication, updates, and real-time problem-solving throughout the campaign

  • Collaborated with creative and strategy teams to brainstorm and craft award submissions for the ‘Build Your Super Gaming PC’ campaign

  • Scripted livestream segments and oversaw content production including gaming tasks, festive content, and promotional videos

  • Coordinated influencer engagement, social scheduling, and performance monitoring

  • Supervised seasonal extensions of the campaign including Christmas and Diwali moments

  • Worked cross-functionally to align brand goals with real-time audience experience

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