Ayaan Rehman

WD_Black
🧠 About the Brand
WD_BLACK is Western Digital’s gaming-focused product line designed to deliver high-performance storage solutions for PC and console gamers. Known for its speed, reliability, and sleek branding, WD_BLACK caters to both casual gamers and professional esports audiences.
🎯 What the Brand Was Looking For
WD_BLACK was aiming to deepen its connection with India’s rapidly growing esports and gaming community. The brand wanted to not only boost visibility and reach but to position itself as a cultural leader in gaming with engaging, immersive experiences.
🧠 Strategy
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Educate and entertain gamers through social media-first storytelling
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Ran themed content around games, hardware, and gaming setups
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Developed campaigns like "Build Your Super Gaming PC" to blend product education with aspirational content
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Launched festive campaigns to tap into cultural moments and drive organic interaction
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Partnered with Sky Sports to host the WD_BLACK Cup Esports Tournament to host the WD_BLACK Cup Esports Tournament
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Design a 360° brand experience: livestreaming, social-first games, influencer tie-ins
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Launch festive campaigns including topical content around Diwali and Christmas
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Amplify through gaming creators, tournament streams, and branded mini-games
🛠️ Execution
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Managed end-to-end campaign planning and rollout between internal teams, Sky Sports, and creative agencies
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Led client communication, updates, and real-time problem-solving throughout the campaign
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Collaborated with creative and strategy teams to brainstorm and craft award submissions for the ‘Build Your Super Gaming PC’ campaign
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Scripted livestream segments and oversaw content production including gaming tasks, festive content, and promotional videos
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Coordinated influencer engagement, social scheduling, and performance monitoring
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Supervised seasonal extensions of the campaign including Christmas and Diwali moments
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Worked cross-functionally to align brand goals with real-time audience experience