WD_BLACK | Helpingbrandslevel 1

WD_BLACK (India)

WD_BLACK was aiming to deepen its connection with India’s rapidly growing esports and gaming community. The brand wanted to not only boost visibility and reach but to position itself as a cultural leader in gaming with engaging, immersive experiences.

Execution:
Cross-functional leader managing end-to-end campaign execution through project management, stakeholder coordination, content strategy, creative collaboration, vendor management, and real-time optimization.

Strategy

Educate and entertain gamers through social media-first storytelling
Ran themed content around games, hardware, and gaming setups
Developed campaigns like "Build Your Super Gaming PC" to blend product education with aspirational content
Launched festive campaigns to tap into cultural moments and drive organic interaction
Partnered with Sky Sports to host the WD_BLACK Cup Esports Tournament to host the WD_BLACK Cup Esports Tournament
Design a 360° brand experience: livestreaming, social-first games, influencer tie-ins
Launch festive campaigns including topical content around Diwali and Christmas
Amplify through gaming creators, tournament streams, and branded mini-games

Launched festive campaigns to tap into cultural moments and drive organic interaction

Launch festive campaigns including topical content around Diwali and Christmas

#SavethisChristmas

Gamers love quests. We gave them one with Santa in trouble and exclusive hampers on the line.

We built a 4-level rescue mission that unfolded like an actual game:

Level 1 - Locate: Find where Santa's being held
Level 2 - Free: Align the caps to break him out
Level 3 - Recharge: Time the milk & cookies screenshot
Level 4 - Escape: Crack the crossword (hint: Christmas Carols)

Each challenge required screenshot precision and DM submissions—turning Instagram posts into playable content.

The Real Win:

They got immersive holiday entertainment + hampers. We got high-quality engagement + community buzz. No boring "tag 3 friends" posts—just gamers doing what they do best: completing missions and having fun.

We didn't just host an esports tournament!

We turned spectators into active participants with real-time interactive challenges during the live streams.

WD_BLACK (India)

WD_BLACK was aiming to deepen its connection with India’s rapidly growing esports and gaming community. The brand wanted to not only boost visibility and reach but to position itself as a cultural leader in gaming with engaging, immersive experiences.

Execution: Cross-functional leader managing end-to-end campaign execution through project management, stakeholder coordination, content strategy, creative collaboration, vendor management, and real-time optimization.

Strategy

Execution:
Cross-functional leader managing end-to-end campaign execution through project management, stakeholder coordination, content strategy, creative collaboration, vendor management, and real-time optimization.